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Music, film mentorship program rolls into town for SXSW Music
March 7, 2016
By: Christine Esposito
Axe and Spin are returning to Austin to present the Axe Collective + Crew Powered by Soubf, and will bring five musicians' stories to life through unique collaborations in music. As part of his continued partnership with Unilever's Axe, Grammy and Oscar-winning musician John Legend handpicked five musicians from a nationwide search for the best and brightest talent to join the Axe Collective, and accompany him on one of music's biggest stages as they make their debut performances at SXSW Music on March 17. The Axe Collective is a yearlong music and film mentorship program that inspires guys and girls to “Find Your Magic” and embrace the thing that makes them interesting and unique. Through mentorship sessions with Legend, the support of Spin and the opportunity to perform at SXSW, the Axe Collective gives aspiring musicians the tools they need to find that magic, and a platform to share it with the world. The brand has also rolled Axe Advanced Collection, which features Adrenaline, Urban and Signature.
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